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[不指定 2011/10/26 15:12 | by admin ]
經營理念與策略

“雅安科技” 所生產的各式連接器、插座、開關、線材以高品質、合理的價位、
快速的交貨期及高滿意度的服務行銷全世界。並持續從事新產品之創新與設
計,以合理成本製造優質產品,持續製造可信賴的產品,並投資新的設備及儀
器,以符合產業的安全規範,期許在世界各地都有”雅安科技”的產品啟動著生
活與資訊。

“雅安科技”的營運是以市場導向為基礎,以核心技術與產品為中心,為客戶提
供品質、功能、以及價格之最佳組合的“雙贏”方案,並且強調以團隊合作、專
業經營、風險管理來不斷的追求積極與穩健的成長。

同時,我們在研發、設計、以及製造產品的過程中堅持以環境保護、公共安全
為首要的考量,希望共同為人類更美好的未來貢獻一份心力。
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2014/09/25 00:21
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2014/09/24 21:42
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2014/09/24 14:25
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2014/09/24 02:18
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2014/09/23 21:42
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2014/09/23 15:14
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2014/09/23 06:40
range of carefully selected tools and media to achieve this. This chapter therefore is about the tactics and techniques of positioning and how this helps to underpin and reinforce the brand apos strategic positioning. Learning Objectives After reading this chapter,tods online, you apos ll be able to: Understand the link between positioning strategy and tactics. Understand how tactical elements affect the positioning of the brand and how they contribute to brand equity. Appreciate how marketing communications can help create meaning for consumers. Examine the communicative aspects of different brand elements such as brand name, logotype, typeface and packaging. Enable tactical use e.g. comparative advertising, advertising alliances and context effects of other brands to strengthen the brand apos positioning. Distinguish a number of ways to improve the current brand position. Consumers don apos t understand what strategic or tactical positioning is. They will probably not understand what positioning is eithe Nor should they! That is the job of the organisation that is the purpose of marketing communications. What consumers need to understand is: how the brand is going to be the best choice for them in the search to fulfil a need or answer a problem why it will be the best choice between all the other alternatives and whether they will feel that their choice has been the right one after purchase. In
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2014/09/23 06:39
supply and demand. Scarcity of the Nintendo Wii and Windows Xbox created a frenzy for purchase and spread word of mouth publicity which boosted the respective initial launches. Social proof I do as everybody else. We regularly observe the behaviour of others to see what they think about things imitative or emulative behaviou Our opinions of a brand apos value may be influenced by others experiences or opinions. Commitment actions create ties. We want very much to act consistently and we do not want to be perceived as irrational. Therefore, we tend to adapt ourselves to our own previous actions and commitments and our brand loyalty can lock us into purchase,tods outlet, sometimes despite other information persuading us to the contrary. Source: Cialdini. Comparing our Brand against the Competition Gaining attention and recognition for our product can be achieved by using a direct competitor comparison e.g. I Can apos t Believe It apos Not Butter spread is positioned alongside actual butter brands. This has two advantages: Association with alternative competing products helps get attention. The challenger brand can gain from an advantageous comparison Chattopadhyay of a certain feature or benefit. This is seen most clearly with comparative advertising, where the purpose is comparison with a competitor and to achieve relative positioning. This can be a successful tactic providing the
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